Q4) Who would be the audience for your media product?

As stated in my audience research 'SWAGG' (the unexpected) is targeting a young age range 16-25 both British and American. that's why i included the phrase 'SWAGG' as the phrase was originated in America. I choose this audience as R'n'b. funky and hip hop are highly popular in both countries America and England.

I decided to target a younger audience as the majority of artist featured in my magazine are young artist, also they are from either America or England. My content and terminology used in my magazine are quite colloquial and informal, as informal language are most popular with the younger age range. So it would appeal to them. However my magazine would appeal to an older audience as it cross reference with politics and the artist, as it involves the artist contribution towards charity.

In terms of ethnicity, although Funky, Hip hop, and R'n'b music are usually associated with black male people. 'SWAGG' (the unexpected) target all ethnicity's and both gender's. I decided to include only female images to strongly involve females, as its is well known that 'males' are more interested in Hip hop, and R'n'b. So i wanted to get the female audience more engaged. The magazine is targeted for people who have a greater passion for music, people that like to go into depth with music. Not just listening and gathering information from false sources or just listening to music through Ipods or mp3's, but for people who want o know the truth behind music and the artist's.